The bio of your profile on social networks is your letter of introduction to the world, it is the first thing you notice when you follow someone. You have a few characters to show the world that you have something interesting to say before they find out otherwise.
Whether it's on Instagram, TikTok, or any other network, the key is for your bio to speak about you and bear little or no resemblance to other people's.
In particular, there are some repeated formulas that you should avoid if you want to have an authentic bio on your social media profile.
“Expert in…”
How many times have you heard the leading experts in a sector say that they are experts? Certainly few. When someone is an expert in something, they show it by doing, not saying it in their bio.
If you think you are an expert, there are less arrogant formulas that give information about your field of work or your passion without you judging your level of knowledge about it.
“Passionate about…”
If you dedicate yourself to something, putting passion into it is what will contribute the most to you and to what you do. However, being "passionate about" has become too recurrent a topic. More in a bio. It won't set you apart.
The term has been devalued and has come to mean "I quite like it", "it's not bad", and finally "I think I know what it means". It has become so corrupted that it means nothing, and therefore does not contribute.
“My bio is my CV”
A person is more than what they have studied or where they have worked, and your bio should reflect who you are in as much detail as possible.
#TheHashtagsAreTheUltimate
You don't have to put a hash sign before every word. Hashtags have a purpose, either to tag content, humorous, make it easier to find it... it is an exercise either in categorization or branding, but never filler.
“My opinions are my own”
Unless you work in a medium with an editorial line that forces you to clarify it, which totally justifies it, it goes without saying that your opinions are your own . Specifying it is unnecessary and tedious.
2.0 or 3.0
Understood, you have a blog and you live in this digital world, but do not forget that the person who is reading you does too. The term is so vague that it can mean anything, if you really do something special in the online world, express it in a way that distinguishes you. Demonstrate by doing, as we said before.
Use phrases of others
And this includes famous quotes, motivational phrases, movie clips… The best way to describe yourself should not be through things that others have done . A clue, if it's by Paulo Coelho, don't do it.
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