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Digital Marketing

What is the conversion rate?

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The conversion rate is a metric that tells us the percentage of users who perform some action (that is, conve…

Digital Marketing

What is Instagram Reels?

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We already know Reels, the new Instagram functionality with which, according to them, you will have "a n…

Digital Marketing

What is brand journalism?

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Brand journalism is the perfect union between marketing and journalism. It is a new approach to valuable con…

Digital Marketing

What is ROI?

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ROI (Return On Investment) is the economic value generated as a result of carrying out different marketing ac…

Digital Marketing

What is Outbound Marketing?

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Outbound Marketing or traditional marketing is the set of actions aimed at selling products or services to us…

Digital Marketing

What is guerrilla marketing?

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Guerrilla marketing consists of creating unconventional and unexpected marketing strategies to attract the at…

Digital Marketing

What is a meme?

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The word meme refers to ideas, behaviors or styles that spread culturally between people . It was coined by R…

Digital Marketing

What is the Lifetime Value or LTV?

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The Lifetime Value is the net value of the income that a client generates for us during the time that they a…

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