Guerrilla marketing consists of creating unconventional and unexpected marketing strategies to attract the attention of the public , achieve memorable reactions and, therefore, reach them in a very different and innovative way.
What is guerrilla marketing?
Guerrilla marketing is a term created by Jay Conrad Levinson in the 1980s and it continues to be valid due to its versatility and ease of application in each new format that is developed digitally and offline .
This method could be applied in any Inbound Marketing strategy to attract visits since the main objective of this action is precisely to generate awareness in the discovery phase of the user's purchase cycle .
This method is very useful and effective if you have very little budget to carry out specific marketing actions and, instead of investing exorbitant amounts of money in advertising in traditional media, you choose to invest in time, energy and a lot of imagination.
The classic street marketing, flash mobs, sticker bombing and the use of YouTube to carry out covert advertising and viral videos , as well as the use of more recent applications with a simple and powerful format such as Vine or Snapchat are some of the guerrilla techniques ideal in your marketing strategy.
The possibilities are endless, but always keep in mind the ultimate goal of the action; Why are you going to apply this technique and do not forget that this technique is just one more channel within a global and integrated strategy .