Outbound Marketing or traditional marketing is the set of actions aimed at selling products or services to users in a single direction , that is, that communication is always carried out from the company to the user and not vice versa.
Outbound Marketing is characterized by being presented in an intrusive way , without waiting for it. Let's think, for example, of the typical ad that skips you while you're playing a video on YouTube or the banner that interrupts you while viewing an article.
Outbound Marketing Today
Today, Outbound Marketing is losing strength against Inbound Marketing . The time available to the user is increasingly limited, and he does not want to feel repeatedly interrupted by offers in which he is not interested.
Trends in user behavior go another way . The user, in general, does not welcome a cold call, just as they usually do not pay attention to spam. Similarly, the intrusive advertising that you detect when you browse the Internet fails to effectively capture your attention.
This makes all the sense in the world, why offer the user products or services without knowing if they are really interested in them?
Hence the importance of Inbound Marketing today . The user is eager for content that responds to his needs, content that he expects and helps him make a decision during the purchase cycle.
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Digital Marketing