For example, on a hotel website, the conversion rate is defined as the percentage of visitors who have made a reservation on said website. Thus, if the website receives a thousand unique visitors a day and manages to capture 20 reservations in that period of time, a conversion rate of 2% will have been achieved .
This is one of the main metrics to evaluate the success of a website, since it directly affects the objective of the site, whether it is commercial or not . It is also a key metric to assess the operation of the web, because if it converts a high percentage of visitors it means that the user experience on the site is well designed towards a higher conversion.
How to calculate conversion rate
To calculate the percentage of visitors that convert, we must do the following calculation:
Conversion rate = number of conversions / web visits
By conversion we understand the action that we want the user to do on the site , be it booking, registering, downloading, sharing...
How to increase the conversion rate
To improve the conversion rate, it is essential that we take care of the CTAs of our site. Calls to action are a key tool to drive your visitors towards the action you want them to take . But don't force them to take too many steps. The conversion rate tends to decrease when users have to do more actions than they want.
Also, optimize the conversion of your site by eliminating the tedious registration process with a self-registration from Facebook, Google or Twitter to get better results.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt USD1519081047 ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Nice Blog! Looking for a digital marketing course in Panchkula? Learn SEO, SMM, SMO, SEM, PPC, Content Writing, etc. We provide 100% practical training on live projects. We have 10 years experience in this field.
ReplyDelete