The buying cycle is the process that a potential consumer goes through before making the decision to make a final purchase or conversion.
This process is normally represented by a funnel or funnel. In the wide part of the funnel are all those potential users likely to buy the product, while in the narrower part are those users who finally end up making the purchase.
In this way, we are representing the phases that the user goes through before making a purchase or download on our site.
Why do I have to know the purchase cycle?
Therefore, the ultimate goal is for the funnel to be more like a cylinder than a funnel, that is, to end up converting the maximum number of people who have started the purchase cycle. This is not an easy task, in fact it is almost utopian, that is why we must work on our lead nurturing strategy .
And this is achieved by optimizing the content depending on the phase of the cycle in which the user is . And it is that, knowing the purchase cycle of your customers, you will be able to prepare a more effective content strategy and aimed at taking users to the end of the purchase funnel.
If you want to know more about how to give the user the perfect content based on their purchase cycle , do not miss this post.
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Digital Marketing