What is TikTok and what is it for?

Do you know TikTok? The popular social network among the youngest that has managed to unseat Instagram and Facebook as the most downloaded social networks.

If you have seen your children, nephews, little brothers or any other teenager dance in front of the mobile without understanding anything, the answer is in TikTok.

Created in 2014 under the initial name of Musical.ly , TikTok is the social network that has superseded Instagram as the third most downloaded social network in the world, only behind WhatsApp and Facebook Messenger.

If you are not so interested in what it is as what happens inside it, nothing like a selection of the best examples of TikTok to understand it in the blink of an eye.

But why, if it has been on the market for so long, has it started to explode now?

Until relatively recently, this social network was especially popular among young people from 12 to 18. The possibilities of video editing and music synchronization led them to make it their own through choreography, Lip Sync and humorous videos that could remind you of old Vine . This mode of use ended up becoming a barrier to entry, making TikTok look like an App for children with enough free time to understand and follow social network codes.

However, it seems that with the end of the decade our fear of participating in the challenges that characterize the social network has also ended, since more and more people over 18 or brands are encouraged to use TikTok. Attention to the greater presence of people in their 40s than in their 30s. Without a doubt, parental control has something to do with this

These ingredients, along with its growing popularity in India and China, have seen TikTok reach 1 billion followers before any other network on the market.

You just have to see how much the downloads of the application have grown just from one quarter to another.

How can I advertise on TikTok?

If you have started to play around with the application, surely as soon as you enter you have already been impacted by an ad, you have seen several sponsored trends or you have skipped some promotion between video and video.

Advertising on Tiktok is possible, but unlike Facebook and Instagram, there is no space open to the public from which to manage your ads. For now, if you want to advertise your brand on the social network, you will have to contact TikTok from its form for advertisers.

The advertising packages that they offer for now may be far from the reach of the humblest budgets, however, one of the best advantages of TikTok is its good organic performance. If the content of your brand is good and connects with the audience, its visibility will grow like foam without the need for direct investment.

Why should you start considering using TikTok?

At a time of saturation like the one other social networks such as Instagram or YouTube are going through, TikTok is presented as a breath of fresh air in the channel mix of all brands.

TikTok is a social network that is especially grateful for organic content. If the community reacts quickly and positively to your posts, you will quickly see your video reach viewing numbers at a faster rate than you can see on Facebook or Instagram.

In this social network it is possible to upload videos that are 100% post-produced on a computer, but we have already told you that it is not the format that works best in the application. Undoubtedly, another of the reasons for its freshness is the dominant presence of people and therefore, animated videos can be somewhat out of context. What at first may seem like a barrier to you, is undoubtedly a very good reason to get into Tiktok, since no one connects better with a person than another person.

If we haven't convinced you yet, we still have a secret weapon left. Do not miss the reflection on TikTok in our podcast :