F-commerce refers to electronic commerce on the Facebook social network , and the visible head of social commerce platforms .
“The use of social network(s) in the context of e-commerce transactions”
What is F-Commerce?
During 2011, Facebook promoted the possibility of using applications to locate an e-commerce on pages of the social network. Thus, with this system, purchases can be made from within Facebook .
When is it a good idea to use social commerce? It becomes an important alternative for those businesses that have a low budget and do not want to build complicated online trading systems. The simplicity of implementation and the low cost of the service are the key elements when choosing this type of service
To set up an f-commerce it is important to bear in mind that what we are looking for is to promote exclusivity, the social factor and ease of purchase , always with a reduced number of products to avoid losing the customer.
F-Commerce is one more branch of Social Commerce, a promising revolution in the E-Commerce sector that still raises several questions: how are they going to control privacy? Will they allow us to share what we buy with our friends? What security systems will control payments? Will we pay by pay pal, or will they develop their own secure payment system? How will this service be accessed? At what price