What Is Vertical search engines ? How to Use ? ✔️

 

Although this guide on SEO is called "How to dominate Google", we must not forget that YouTube is the second most used search engine in the world and that within Google itself there are different types of search such as images or applications.

In this chapter we are going to discuss how to improve the positioning in search engines that deal with other types of content and that can attract high-value traffic to your website.

How to optimize your videos for Youtube

YouTube is the second search engine in the world with more than 1 billion unique visitors every month, something that is a real opportunity to attract quality traffic to your website through videos.

Why is video important?

For 3 very important reasons:

1. Improve user experience
2. Branding
3. Helps to improve the overall SEO of the page

• Generating more CTR through rich results on Google
• Increasing conversion
• Generating natural links

Improve user experience

Video is a different way of attracting and maintaining the user's attention than images and text, with video, there is greater immediacy when it comes to generating user understanding and generating a feeling since the amount of information that can be displayed in one second of video is a thousand times greater than that which can be displayed in a text.

This means that sentiment can be generated almost immediately in the user, so that it will almost certainly remain on the page until the video ends.

In MOZ they have done a study for 6 months in which they calculated the difference in the time that a user remains in a post depending on the type of content that is in it.

The posts with video have an average time on page of 5 minutes and 49 seconds while the posts without a video only 4 minutes and 46 seconds.

Improve branding

With video, it is much easier and faster to create an image of what your brand is to the user than with audio, image, or text. For your brand, this is very important, since it allows you to show your users the human face of your website, something that they appreciate in a remarkable way.

By creating quality videos, your brand will look much more like a legitimate brand that really strives to do things right and offer great service.

Helps to improve the overall SEO of the page

In addition to giving you a presence in search engines such as YouTube or Vimeo, video is very beneficial for the general SEO of the page:

1. Generate more CTR through enriched results

It is well known that the rich results in Google have a much higher CTR than the rest of the results; and in the case of videos there are also enriched results

By including videos on your website with the necessary implementations, you can considerably improve the number of clicks to those pages.

2. They generate more conversions

This is especially important in e-commerce and that is why it has become so popular to include videos in product descriptions, users trust a store much more that shows them the products on video, thus increasing the number of sales.

3. They generate natural links

Links are still one of the most important metrics for Google and videos are not far behind when it comes to getting natural links. In the same MOZ study, the number of links that each post gets depending on its content is analyzed.

You can see that posts that contain different types of content, including video, link much more than the rest.

How to improve the SEO of your videos

1. Use Youtube Keyword Tool

Keyword search is always given a lot of importance but when it comes to SEO for videos it is forgotten and it is just as important.

Just as Google has a keyword search tool (although now they have replaced it with something that doesn't convince me personally), YouTube also has its own:

Youtube Keyword Tool

This tool will give us very good information on what is most searched for and what is least searched for, and can also choose between exact, phrase, or broad matches; In addition to choosing between whether you want me to suggest new keywords or not:

To search for more keyword ideas we can also use Youtube Suggest , which although it will not tell us the number of searches that each keyword has, it will not give new ideas.

Make sure that the keywords you choose are in:

• Video title
• Video file name
• Video description
• Surrounding text on your website

To complement this information, it is recommended to also use Google Keyword Planner, thus also having the information from Google searches.

2. Optimize video information

As in any other type of SEO optimization, on YouTube it is also necessary to give importance to the metadata of the video since a large part of the positioning on YouTube is based on it.

Qualification

How in the rest of the contents the title is a very important part of a video and with the information that you have obtained from looking for the correct keywords, you will be able to find the perfect title:

• Add the keywords in the title
• It must not exceed 40 characters, when the title exceeds two lines on YouTube, it is cut
• Use forms such as "How to do ...", "5 tips for ...", etc.

Description

Youtube gives you 5,000 characters to describe your video, so you have a good chance to come up with a good description. You have to pay special attention to the first 120-150 characters since they will be the ones shown on Google and the short description of the video on YouTube. In these first characters you must include the keywords you have chosen as well as a link to the page to which you want to direct traffic: your YouTube channel, your website, your Facebook, etc.

To complete the 4800+ characters of the description you can expand the information you gave in the first sentences, since although many users do not read it, YouTube does track the entire description to understand as best as possible what your video is about.

Labels

This part is the simplest, use only the tags that really describe your video. Do not over-exploit the use of tags or YouTube will not know what your video is about and it will not position as well as it deserves. Jack of all trades, master of none :

Something very interesting is that you can modify the tags of your video depending on the time of year, optimizing them for seasonal terms with more searches.

3. Add a transcript

One of the most overlooked YouTube ranking factors. In addition to being a very important positioning factor on YouTube since it also tracks the text of the transcription, it is very helpful for users with some type of hearing problem.

When you upload a video there is the option of generating an automatic transcription, but trust me, it has more flaws than a triangular wheel.

When you upload the transcript manually it gives you the option to do it in two ways, transcribe and synchronize and upload a file ; I personally recommend the first one since it allows you to write what you say in the video wherever you want it to appear, so that it only synchronizes.

4. Create a page on your website where you can embed the video

If you upload a video to YouTube, it will be better for the traffic to go directly to your website instead of to YouTube, so the best thing you can do is create a page where you can embed the video that you have uploaded to YouTube.

To have an optimal result you have to follow a series of steps:

Create unique text for the page

For Google to know that the video one of the things it does is to crawl the text that surrounds the video in search of terms by which to classify the video, the more useful the text, the better. Do not use the same text as the YouTube description.

Make it easy to share your video

To make it easier for the video to be shared, you have to copy the code that is given to you in the video itself on YouTube

Once you have copied the code, you can modify it and thus get a link to it when it comes to viralizing it on the blogs that share it.

This is the code that Youtube gives you:

<iframe width="560" height="315" src="http://www.youtube.com/embed/ER1PGYe9UZA?rel=0" frameborder="0" allowfullscreen></iframe>

And the modified code should look like this:

<center><p><iframe width=”560″ height=”315″ src="http://www.youtube.com/embed/ER1PGYe9UZA″ frameborder=”0″ allowfullscreen></iframe><br /> Vídeo por <a href=”http://www.goovinn.se/en/home”>Goovin</a></p></center>

Therefore the video would look like this:

http://www.youtube.com/watch?v=ER1PGYe9UZA Video by Goovin

Create an XML Video Sitemap

If you want Google to discover the video through your website instead of YouTube, it is best to create an XML Video Sitemap and upload it to Google Webmaster Tools. To do this, a series of data must be included:

1. Video title
2. Video description
3. URL of the page where the embedded video is located (not the page where the video is hosted)
4. URL of the video preview image
5. URL of the page where the video is hosted, if YouTube is the URL of the YouTube video

There are many more tags that can be added to the XML Sitemap, Google has a little guide for it.

If you use WordPress you have it easier with these two plug-ins:

1. XML Sitemap generator for video
2. Preview image generator and code to embed it

How to optimize your presentations

Presentation is a type of content that (at least in Spain) is underestimated. Publishing presentations on portals like Slideshare is a great way to generate different, useful, and well-outlined content.

We are going to focus on Slideshare since it is the portal to share presentations that have more users and positioning capacity and because of the ease, it has when embedding a presentation.

How to improve the SEO of your presentations

As in any type of content that you want to optimize for SEO, you must follow certain mandatory steps:

1. Look for the right keywords

To search for keywords in Slideshare, do a search on the website itself with the general topic that you are going to deal with, in this case it would be "SEO". With the results we obtain, we can get an idea of ​​which are the topics normally dealt with for SEO. It is best to attack other topics that have not yet been discussed to increase the chances of standing out from the rest of the presentations.

To find the right keywords, use Google Keyword Planner as if you were looking for keywords for any other type of content.

2. Optimize on-site elements

Qualification

When you upload a presentation to Slideshare, the "title" field will become the TITLE tag and the URL.

Make sure that you include the keywords that you have chosen in this field and that you do not choose a title that does not exceed 70 characters.

Description

As in all content, the description is very important. Slideshare allows you up to 3000 characters, but the short description that is in the preview is 140 characters, a description that will also be the meta-description in the code, so it is doubly important. so make sure to include your keywords in those first 140 characters.

Labels

Choose only the tags that really represent your content, do not pretend they are Hashtags and this is Instagram.

3. Include links in your presentation

Add a link in your presentation. Although in principle it has no SEO value, we do not know if this will change in the future like social signals, so better safe than sorry :

4. Don't post it until you can't share it

In Slideshare, if you get your presentation to have enough shares on the first day, it will be published on the front page, so until you have clearly defined where you are going to share your presentation, do not publish it.

5. Optimize your profile

In Slideshare presentations you can also optimize the authorship of your presentations. You have to synchronize your Google+ account in "account settings> contact information".

Now, in your Google+ profile, you have to add the link in «about me> contribute in> add custom link» and add as link http://www.slideshare.net/

Now it only remains that you embed your presentation on your website to make it more accessible to your users and they can share it.

How to optimize your applications for the App Store

The world of applications is growing very fast, perhaps it is the ecosystem that has grown the most in the last 2 years, but what would be the App Store Optimization (ASO) in Spain is not something that is in the mind of many SEOs.

We are going to focus on the two most important App Store: Google Play and iTunes .

The director of search and discoveries of Google Play, Ankit Jain, assures that the vast majority of the installations of applications for smartphones are done through searches in Google, hence the importance of having a good optimization.

How to improve the ASO of your applications

Like SEO, optimization for applications also has internal and external positioning factors, the internal ones are completely under your control while the external ones depend largely on how well you move the application and the users.

Onsite factors

Qualification

The title of the application is the most important metadata in the ASO, it is the equivalent of the TITLE tag in the HTML of a website, it is the first thing that tells Google what your application is about.

As in a website, the title must be descriptive, contain the keywords for which you want to position the application and have the name of your brand; Make sure not to abuse the keywords or, in addition to loading your optimization, you can generate the feeling of being an application of dubious quality for the user.

Meta Keywords

This field is only available in iTunes. The keywords field in iOS is 100 characters, it is a very good opportunity to easily improve your ASO, so do not abuse it or Apple will end up having the same reaction as Google and eliminate that field.

• Like on a web page, focus on words with good traffic volume and low competition
• Use only individual words, Apple combines them alone
• Do not repeat the keywords that you have already included in the title, leave the keywords field for more secondary words
• Separate the keywords with commas, do not use spaces

Description

The description of the application should focus on describing in the first two sentences very clearly what the application is about, including the keywords for which you want to position your application, this "introduction" is why the user will decide whether to enter or not in the application from the app store. It is important that you add a link to your website (in addition to getting an easy link to your website) to help the user in case they have any questions with your application.

What we could call the second part of the description should be a detailed description that convinces users to download that application where the technical details and functionalities are explained in depth.

Icon

The icon is the first thing a user looks at, although at the SEO level it is not influential, having a simple, attractive icon that the user recognizes will make them enter the application, download it and rate it; and that in the end if it affects SEO.

Screenshots

It is important to remember that they do not have to be screenshots, they can be videos, images or graphics that make the user understand what it is for and what your application does.

You just have to keep in mind that many users do not even read the description of the application but look at the images to understand it, so you must be just as descriptive with them as with the description.

Off-site factors

They are the factors that do not depend directly on you, but that are very influential in the ASO of your application.

Ratings

The average score that an application has is the most influential factor in the positioning of an application, in addition to influencing whether or not your application is shown among the outstanding ones, it also greatly influences whether a user downloads it or not.

Whether or not you get a good score will depend on whether your app deserves a good score or not.

Link Building

As in SEO, link building is very important for the positioning of an application. There are the same type of Link Building techniques as in SEO, and in the same way there are the same type of penalties for an application, if you dedicate yourself to doing Link Building as SPAM it may work at first, but Google will end up penalizing you.

Expand knowledge

There are not many blogs that deal with ASO since it is something that not many people carry out, look on the positive side, the less people do it, the more you will stand out:

• Apptamin blog
• Apptentive Blog
• MobileDEVHQ blog
• Complete Guide to Inbound Marketing Apps by MOZ

I will complete this day by day so don't miss out this post! visit amirul-academy.blogspot.com every day.