What is a Call to Action (CTA) or call to action?

A Call to Action or CTA (also called a call to action) is a button or link located on our site that seeks to attract potential customers and convert them into final customers, usually through a form on a landing page or landing page.

A CTA is the link between the regular content that the user consumes and a page (landing page) with a more interesting offer for our user, which is relevant and interesting enough to persuade him to complete our form.

Why do we need Call to Action?

The Call to Action is an essential element when what we are looking for is to make the user connect with us.

It is very important to segment our target audience well and get to know it in depth to choose the best Call to Action based on our objectives.

How should the perfect Call to Action be?

It is advisable to follow a series of tips so that your CTAs end up being attractive to your audience and significantly increase your click rate:

• Focus well on who you are targeting: The more you segment, the more effective it will be and therefore the greater the attraction, which translates into a higher conversion.
• Look for a good copy: A Call to Action is useless if the offer you want to make in it is not very clear or if the design prevails over the copy, relieving it to a second place.
• Choose a good location for the CTA : You have to put it where our user's eyes go to get their attention: top left (following the western reading), at the end of an article, top in the central part of the web, etc.
• Use numbers : Numbers show the user exactly what they are going to get (for example, a price reduced from the previous price).
• Create a good design according to your style guide: However, it is important that they maintain visual coherence with the rest of the page, since it is a way to make them inherent to your brand and easily recognizable.

The most important thing when making a Call to Action is to try and experiment with several sketches, ask your users for feedback, and see which is the call to action that works best, to finally implement it.