A buyer persona is a semi-fictional representation of our final (or potential) consumer built from their demographic information, behavior, needs and motivations. In the end, it is about putting ourselves even more in the shoes of our target audience to understand what they need from us.
How to develop your ideal buyer persona?
The first thing you should do is obtain data and relevant information using any research tool: from market research, surveys and exploratory analysis to in-depth interviews. The number of people will depend on the magnitude of your business. Here are some of the questions you should consider when developing your character:
- What is your demographic information?
- Where do you work and what is your level of seniority?
- What does a typical day of your work look like?
- What are your daily needs?
- How can we help you solve your main pain points?
- Where do they go to get information?
From the information collected, create a panel of yourself and describe it as if it were a story. Give it a generic name (MarÃa Strategist, Pedro Junior or Ana CMO for example) and, if possible, add a photograph that best describes it.
Buyer personas are the star ingredient of any content marketing strategy and here we show you how to develop it step by step.
Knowing our users based on what motivates them gives us a much clearer idea of what content they consume and what they really need from us. In this way you will get even closer to that real person who consumes -or is willing to buy- your product.
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Digital Marketing