The Buyer's Journey is the active search process carried out by a potential consumer until it becomes a sale of our product or service .
Knowing the phases that the user goes through before finalizing the purchase process is essential. For this reason, the Buyer's Journey is one of the fundamental tools of Inbound Marketing .
What is the Buyer's Journey?
Our goal is to provide the target user or Buyer Persona with the best content in each of these phases to lead them to the final purchase or contract . For this, it will be essential to select the best content and call to action, which will take them from one phase to another in a natural way.
This process has three phases, let's see it better with an example:
If our business provides complete web design and optimization services to e-commerce platforms and we want to win over a potential client, we will have to provide them with what they are looking for in each of the phases of the Buyer's Journey :
Discovery : Our potential client perceives that their e-commerce sales are stagnant or even starting to drop. He begins to search the Internet for what could be the causes of his problem. In this phase we must offer you a post with tips to boost sales in an ecommerce.
Consideration : Now that you know what your problem is, and you are considering the possible solutions, it is time to offer you useful content that will help you choose the best solutions for your problem. It is time to send you an ebook with keys to optimize a website.
Decision : In the final stage, we must offer a tangible solution, which is just what you are looking for and which leads to a future hiring. For example, a free web evaluation trial.
In short, it is about being by the user's side in each of the stages in order to provide them with the information they need at all times. This is not an easy task, in fact it is almost utopian, that is why we must work on our lead nurturing strategy . This way we will gain your trust, and it will facilitate the final conversion .
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Digital Marketing