Email Marketing is consolidated, among the many forms of communication with the user, as a very powerful tool capable of reporting very good results. Email Marketing is more alive than ever, but you must always think of the user first to do it correctly.
What is Email Marketing?
Email Marketing is a communication technique with the user in which email is used to attract potential customers .
It is a direct channel with the user that allows the content to be adapted to each consumer and thus achieve a greater return on investment . Good segmentation is key in an Email Marketing strategy. It is useless to massively send information to a user who is not interested in our content.
This technique is direct, but not at all invasive, since the user has agreed to receive it. In addition, we have a large number of tools to measure the results of the campaign, such as Mailchimp or Hubspot, among others.
Taking into account that Email Marketing reaches an ROI of 4,300%, with a minimum investment we can obtain great results .
Conclusion: Email Marketing is an excellent communication channel in which to offer quality and interesting content to our user that will lead us to convert those leeds into future clients. Learn how to do real Email Marketing and how to create a perfect Email Marketing campaign .