A Lead Magnet is any type of valuable content that we deliver to the user for free in exchange for their contact information.
This type of content is essential in any Inbound Marketing strategy since it is the way in which we will be able to convert our visitors into leads .
To create this type of content, we must first be clear about who our buyer personas are and understand how we can help them.
Benefits of using a Lead Magnet
- We will improve the ability to be found in search engines, thus attracting more qualified traffic .
- We will increase our list of contacts , while we continue to add value and educate them.
- Depending on the Lead Magnet, we will be able to locate in which phase of the buyer's journey the user is and, therefore, draw up strategies that help him take us into consideration to solve his problem.
Lead Magnet Types
There are many formats of Lead Magnets. The requirement that these contents must have is that they must be free and, of course, be delivered after the user fills out a form.
Some of the most used are:
- eBooks
- white papers
- infographics
- webinars
- Studies
- checklist
- courses
- Special discounts
- exclusive videos
- freemium access
These are only 10 ideas. There are as many as you can imagine. Think that you can practically offer any type of content that may be attractive to your audience. For example, in an e-commerce, the most useful thing could be to offer discounts. However, if you offer a service through a program, a demo or freemium account could be the ideal lead magnet.
To improve the effectiveness of your Lead Magnets, pay special attention to how your CTAs should be to attract the attention of users and how your landing pages should be to convert those users into leads.
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Digital Marketing