Using Twitter is not complex, after all, it only has one premise: write what you want in 280 characters. However, despite its simple concept, putting it to good use is not as obvious as it seems.
Work on your personal brand
You have to work on your profile. It is very important that you have a good photo, personalized background, a descriptive text that identifies you (the more creative, the better). Your profile says a lot about you so don't put it aside and give it the importance it deserves. Here are some tips for writing a good bio on social media.
Whichever photo is yours, people like to connect with people, not avatars. Don't change it constantly either, people will recognize you after a while from the photo, so if you change it too much, you won't be doing your personal brand in favor. A good rule of thumb, although the rules are there to be broken, is that you change it every year.
Follow people even if they don't follow you
Do not be overwhelmed because someone does not follow you, they have no obligation. Follow people because you are interested in their message, their conversation, and gradually earn that follow-back that worries you so much by talking and adding value. Don't obsess, do it naturally.
Stop following people who don't give you anything
Why follow people you've never interacted with? Why follow people who have not written a tweet for 6 months? Clean up from time to time and don't worry about what they will say, there is nothing better than unfollowing someone so that they realize that their dialogue is not interesting.
Do not overwhelm with your things
Try to balance between your personal things or those of your brand and the others. The 4-1-1 rule will help you (4 content that works, 1 that is very good, and 1 that is an experiment). Keep in mind that if you only talk about yourself or your company, they will soon get tired of reading you and will stop following you.
Use lists to segment
The lists help you to categorize the users you follow. They will allow you to read only the tweets that those users generate in a simple way.
When you start it is normal that you do not need them but as you follow more people, it is a very useful way to keep up to date with different topics or different users without getting lost in a timeline full of people.
Use hashtags
The hashtags are categories where we include our messages. Using a hashtag, our message will be read by all users who are searching for that category and all users who are talking about a topic will be quickly included.
Now, use them carefully, if you are a pain in the ass using hashtags they will quickly unfollow you. This is one of the things your followers hate the most on Twitter.
Measure and you will conquer
There are many Twitter tools you will be able to know different and very interesting statistics about your tweets. What time is the most shared, how much is it shared compared to the length of the tweet, etc. Very useful data that will help you have more information to generate better results?
Tags:
social media marketing