An infographic is a graphic representation that supports information and allows it to be translated into something that everyone can understand at a glance. It is an incredibly useful communication tool, since having a visual format, it is processed by the human eye much faster.
In addition, we are 80% more likely to remember a graphic representation than a textual or oral one, and we are also more likely to believe it! Come on, infographics, well thought out and executed, can elevate our message and better connect with our target audience.
What is an infographic for?
An infographic can help us improve our content marketing strategy because it has significant advantages over other formats. Well constructed, it simplifies the information we want to communicate and makes topics that may be complex to understand a priori more accessible . It is a resource that is easy to share through social networks, mail, etc., so it lends itself to viralization.
Today, when we all suffer from an excess of information -we receive 5 times more information than 30 years ago!- it is really interesting to have a resource at hand that favors content retention.
In addition, infographics, developed in line with our brand or with what we want to convey, allows us to add value to our brand visual universe or our identity.
How can we classify infographics?
Infographics can be categorized according to various criteria. We can arrange them, for example, according to your intention. We find within this classification commercial infographics, which reveal the properties of a product or service and the needs it covers for its promotion; storytelling infographics, which tell stories with the purpose of arousing emotions and creating links; educational infographics, focused on bringing information to the user in the most accessible way for their understanding, etc. Within this classification, we can find infographics that have more than one purpose, so there are countless types.
We particularly like to classify infographics into three large groups based on their format:
- Static infographics . They are graphic compositions whose elements are fixed and contain from the beginning all the information that you want to include.
- Dynamic infographics . They are those presented in video or gif format.
- Interactive Infographics . All those that allow us to interact with the content that is displayed.