H1 is the HTML element commonly used to identify the most important header on a web page . Examples of H1 would be the title of a page, the title of a post, the name of a product...
The HTML language allows us to establish different headers according to their importance. Specifically, in a web page we can create from H1 to H6 , the first being the most important and H6 the one with the least weight.
While we are used to only having one H1 per page, there are common cases where there can be many of them . Let's think for example of a blog cover or a product category page in an online store. In these two cases, each of the post titles and product names would be inside an H1 tag.
How important are H1s?
We can talk about its importance at two levels: importance for users and for search engines.
Users . Headers improve the user experience. They make reading the content easier and indicate quickly and clearly where the user is and the content to be found.
Seekers . At the SEO level, it helps us position a page for the desired keyword. It is recommended to use the keyword within the H1 to improve the positioning of the page for that term.
In summary, the tags for the headers (H1 being the one that has the most weight) are very important to have an adequate information structure and a good user experience , since they define the content hierarchy, something that will improve SEO considerably. In addition, the H1 is usually in the highest part of the content and, if it includes the keyword, Google will give it more importance.
If you want to know more about how to place an H1 when writing an SEO text that positions you, do not miss this post.