Surely more than once you have asked yourself, what is HubSpot? Who are they? Where did they come from? HubSpot is a company founded by Brian Halligan and Dharmesh Shah in 2006 in which they developed one of the best-known software in the industry. HubSpot is a platform to manage our entire Marketing funnel .
Also, if you have done a search for anything related to Marketing you will have come across HubSpot. It is everywhere. They have the most read and visited Marketing blog. And it is not by chance. This is the demonstration of why Inbound Marketing works. They themselves are their best case study.
What is HubSpot?
The origin of HubSpot is based on the belief that traditional Marketing, which they call Outbound Marketing , does not work, it is broken.
In addition, everything that we had been doing in traditional Marketing was disconnected, each discipline worked independently. Today, thanks to Inbound Marketing and thanks to HubSpot, they believe in a comprehensive way of working thanks to their platform and they believe in giving the user valuable content to move them forward through the funnel.
Imagine a software where you have analytics, blogs, seo, social media, landing page generation, automation, etc. all in one. This is HubSpot. And they have always believed that we should allocate our efforts to produce content and value for the user and not to configure campaigns. That is why its platform makes our lives easier.
What can I do with HubSpot?
We can divide the platform into 8 tools:
- Sites : own content manager to design and publish websites
- Email : newsletters, mailings, automations, etc.
- SEO : keyword research, optimization and monitoring
- Marketing Automation - Automation Flows
- Landing Pages : design and publication of landing pages and their entire conversion process: forms and thank you pages
- Analytics : comprehensive analytics of all our channels to measure the success of the campaigns
- Social Media : channel monitoring and publication
- Blogging : content creation